Traction by BusinessNews Publishing
Author:BusinessNews Publishing
Language: fra
Format: epub
Publisher: FichesdeLecture.com
Published: 2015-03-15T00:00:00+00:00
If you're going for the fat-head of the demand curve, you try to link in with short and obvious keywords.You then embed quality content and numerous links into your online material so you rank highly.
The other alternative is to employ a long-tail approach. Here you tie in with long and highly specific keywords which attract less searches individually but in the aggregate make up more than 70% of all searches.
As a general rule-of-thumb, most startups tend to focus on a bundle of long-tail keywords to start building traction and then gradually migrate to more of a fat-head approach later on. Both approaches really require quality content and numerous links to be sustainable. If you're producing amazing content, search optimization is the perfect way to let future customers find you.
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